Interview: Reverb Nation's Jed Carlson

The guys at Reverb Nation are huge players in online music promotion, they provide a music marketing platform, uniting artists, managers, labels and venues. Their Chief Operating Officer Jed Carlson took time out to answer our questions.

Q. How many people use Reverb Nation currently?
A. 650,000+ Artists, Labels, Managers and Venues

Q. Is there a specific genre or style of music that has latched on to Reverb Nation more than the others?
A. No, we serve all genres. We get a huge variety of genres here.

Q. How do you think you differ from all the other Music sites?
A. We provide a 'one stop shop' for Artists and those that orbit them to run the business part of their small music business.

Q. Do you think Myspace Music is falling behind in the race to be number one Music Social Networking site?
A. Yes. I think that MySpace has decided to become more of a content company than a social net. They say as much in their own statements these days.

Q. How does your 'Fair Share' feature work, and how can artists make the most of it? What sort of financial benefits can they expect?
A. We take 50% of the net ad revenue each month and pass it along to the pool of Artists who are using our site on a monthly basis. Nobody is getting rich from this, but we don't feel like we should benefit more than the Artists for the traffic they drive to the site.

Q. How does your 'Street Team' feature work, and how can artists make the most of it?
A. Artists can create missions for their fans to get them to share the content around the web and we keep track of how well any individual fan is doing at accomplishing that goal. Artists who use it to promote specific things like new CD releases, upcoming shows, etc are using it best and getting the most out of it.

Q. Any new features in the pipeline you can tell us about?
A. We don't really discuss new features until they become available. This is for competitive reasons, mostly, but also because we need to test them before they go out to the masses.



Well there we go. Here at Method Promotion we've already expressed how impressed we are with Reverb Nation, and the services and resources they offer. We've kept this interview short and sweet, because the way you'll learn more about how Reverb Nation works is to get yourself signed up. We suggest that you do.

Big thanks to Mr. Carlson!