Follow relevant people - Finding people on Twitter who are relevant to what you want to achieve can help you build relationships. If you're an electronica act, follow electronica artists and labels, you never know when a conversation can spark up.
Utilise your relationships - Talk to people you've already built relationships with elsewhere, friends, contacts, bloggers, people you already know will be ready and willing to engage on Twitter.
Be real - Don't pretend to be something you're not on Twitter, talk about your interests and other aspects of your life, it may press someone's buttons!
Avoid overkill - You probably don't need to be told, but if you tweet every three minutes, and tell people every time you put the kettle on, your followers are going to stop paying attention, they might even stop following you. Base how often you tweet roughly on somebody who you enjoy reading on Twitter.
"Join the Conversation" - Tagline it may be, but it's particularly appropriate for Twitter, the rules you'd apply to a social situation are just as relevant on Twitter. Contribute, start conversations, ask opinions, give your opinions. Also make sure you listen to others, and be a part of what they talk about. This will gain you followers, but more importantly it will ensure that you stick in peoples' minds, they'll be much more likely to pay attention when you tweet.
Don't worry too much - Twitter should just be another tool in your arsenal, fretting over how many followers you have won't make them magically appear, just drop in now and then, join in, and get on with more interesting aspects of your career in music (you can tweet about these later).
I'm sure you'll be tweeting like pros in no time.
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